ECUADOR FINCA PISASHI
BROWN SUGAR COVERED STRAWBERRIES | CITRUS FRUIT + RIPE PEAR
Artist Reserve is Back! We teamed up with our friend and PDX based artist Tyler Kelly
on this project. He created a badass Jaguar to celebrate these big cats native to the country. In addition to the beautiful bag of coffee you receive, we'll be donating $2 from each bag sold, to the National Geographic Big Cats Initiative
, which works to protect Big Cats from the many threats they face in the modern world: Habitat loss. Poaching. Trafficking. Retaliation killings. Color is proud to support Biodiversity and protecting these amazing animals.
The pre-fermentation of this coffee adds a lovely softness and citric edge to what is already a gorgeous coffee from a gorgeous place. Lovingly grown in the Choco Andino Biosphere Reserve by Yessenia Murillo. Yessenia has built her business with the environment in mind. The farm is powered by renewable energy through recycling water and composting. During the season she prioritizes hiring women and creating jobs for the community.
The coffee is delicious and dynamic. It reminds me of brown sugar covered strawberries with a depth that goes to citrus fruits and ripe pear. Clean like the best Ecuadorian offerings and smooth like balanced fruit juice. This is a highly drinkable coffee and we're excited to share it with you.
ORIGIN: Ecuador, South America
ELEVATION: 2000 masl
DRYING: Dried on raised beds
TASTING NOTES: Baked apple, yellow stone fruit and brown sugar
ROAST TYPE: Light
Finca Pisashi is located in the Northwest of Pichincha, two hours from Quito within the Chocó Andino biosphere reserve of Ecuador. Yessenia set out to be a coffee producer not because she was familiar with farming, but because she loves being with the land. Only five years ago, Finca Pisashi became a reality for her. Yessenia has built her business with the environment in mind. The farm is powered by renewable energy through recycling water and composting. During the season she prioritizes hiring women and creating jobs for the community.
Ecuador has been part of Red Fox’s portfolio since the beginning, and we have longstanding relationships there that mean a lot to us. But it’s also a challenging origin for us, in that Ecuadorian coffee is very expensive, and expensive coffee is hard to sell. It’s hard to justify paying so much for South American coffee, especially when there’s a wealth of great coffee to be had for a fraction of the price in neighboring Colombia or Peru. It’s a challenge to make the case to customers that Ecuadorian coffee is worth the price, even when we’re offering beautiful, unique, and excellently prepared coffees from dedicated producers and inspiring farms.
Coffee farmers everywhere struggle with the cost of production, with access to credit and seasonal cash flow, but the particular economic and political realities in Ecuador make it a special case. Ecuador switched its currency to the US dollar in 2000, after hyperinflation and a banking crisis left the economy reeling. In recent years, the strong dollar has made Ecuadorian exports more expensive. That, plus the collapse of oil prices, on which Ecuador’s economy has depended since the 70s, has contributed to a decline in export revenues to which the government has responded by restricting imports and raising taxes & tariffs on foreign goods. This matters to coffee producers and to the price of coffee because every truck, jeep, bag of fertilizer, and piece of machinery or farm equipment that has to be imported comes with an additional premium that drives up production costs.
On top of excellent coffees and the producers who grow them, Ecuador offers another
singular value proposition: national labor laws that require all full-time workers receive a
fair minimum wage, health care, and paid time off. While our purchasing model here looks different than our work in Peru, Colombia, or Mexico, Ecuador offers a rare opportunity to present customers with a model for what it looks like to purchase coffee from workers whose nationally-guaranteed rights are similar to those in the US.